"I want to put fear behind me and laugh. I laugh a lot! I don’t let fear of change keep me from my desire to go after what I want and have fun along the way. I would rather take a chance on change and try, than to always wonder what if." Juliann Kelley
Juliann happened into the accessories business by accident. What began as a novelty bag for her teenage daughter, soon blossomed into a distinctive collection of ‘furry’, ‘blingy’ hand knit DIVA bags. Knitting was always a hobby for Juliann. When she was 7 years old, her grandmother taught her to knit. While working as a private investigator, she made scarves, sweaters or baby booties for friends. The DIVA bag was born when her 15 year old daughter asked her to knit a handbag. At first, she made the bags for friends and family. Soon they became a huge hit and Juliann began selling them to specialty boutiques across the country.